With 15 years of experience in social media and digital marketing, I specialize in building brands, scaling businesses, and fostering engaged communities.

Currently, I lead social strategy at Anthropologie, overseeing fashion, home, and wedding categories. Prior to this, I played a key role in Aerie’s brand evolution, helping to grow its social presence during the launch of the groundbreaking #AerieREAL campaign.

I hold an MBA from the Joseph M. Katz Graduate School of Business at the University of Pittsburgh, where I focused on Marketing, Strategy, Innovation, and Entrepreneurship. Throughout my career, I’ve been passionate about championing platform growth, driving cultural relevance, and mentoring the next generation of marketing leaders.

My approach is rooted in the belief that brands thrive when they create meaningful connections with their audiences. Whether launching new brand initiatives, amplifying emerging businesses, or leading influencer partnerships, I always aim to blend data-driven insights with creative storytelling.

My personal and professional motto? Doing well by doing good.

Let’s connect!